That question was the catalyst that drove Prosci founder Jeff Hiatt in the late 1990s to uncover the secret to successful change—and develop the popular change management model known as ADKAR.
ADKAR is an acronym for Awareness, Desire, Knowledge, Ability, and Reinforcement. It’s a model and conceptual framework that makes change make sense.
The ADKAR Advantage sheds new light on this powerful yet simple model for facilitating change while providing in-depth “how-to” guidance and helpful downloadable resources. With ADKAR as your new lens, you can achieve the outcomes you seek from change and sustain them over time.
